About Us
Starting conversations can save lives.
This brand exists as a way to start a conversation with someone who might be struggling. Millions of people face challenges, and a lot of them do it every single day in silence.
Mental health struggles can be quiet, isolating and heavy. We live in a world where reaching out for help, or even admitting you're having a tough day, can feel like trying to break through a brick wall. The fear of being judged or misunderstood keeps too many of us quiet for far too long.
We know a piece of cotton won't cure depression. A graphic tee won't fix anxiety, and buying clothes isn't a replacement for professional care.
What a shirt can do, however, is act as a bridge. It's a subtle permission slip for someone else to say, "Dang... me too." When you put on one of our pieces or slap a sticker somewhere, you aren't just promoting a brand, you're signalling to your mates, your family and strangers on the street that you are a safe space and that you care about them. If wearing one of our products helps break the silence for even one person, every single bit of effort behind this brand is worth it.
We also partner with online content creators to raise awareness and money for mental health resources. If you'd like to get involved, please reach out. We'd love to hear from you.
Transparency: how we operate
We run this as a grassroots, unofficial not-for-profit. That means we aren't here to make money off this brand, pay salaries, or pocket anything under the guise of "awareness." We believe in open books and absolute honesty about where your money goes.
- Everything left over is forwarded. Every cent remaining after base costs is pooled into our donation fund and donated bi-monthly.
- Bi-monthly proof. Every two months we publish total sales, cost breakdowns and public receipts of donations made to Australian mental health initiatives.
- No tax benefit. Donations are made anonymously. We don't use your purchases to claim personal tax benefits or corporate write-offs.
You are not alone (Australian mental health resources)
If you're going through a heavy time right now, please know that you don't have to carry it by yourself. There are people trained, ready and waiting to listen, without judgment.
If you or someone you know needs support, please reach out to these free, confidential Australian services.
Lifeline Australia
24/7 crisis support and suicide prevention service.
Call 13 11 14 | Text 0477 13 11 14 | lifeline.org.au
Beyond Blue
24/7 support for anxiety, depression and mental health advice.
Call 1300 22 4636 | beyondblue.org.au
13YARN
24/7 crisis support for Aboriginal and Torres Strait Islander people, run by First Nations Mob.
Call 13 92 76 | 13yarn.org.au
MensLine Australia
24/7 phone and online counselling service specifically for men.
Call 1300 78 99 78 | mensline.org.au
Suicide Call Back Service
24/7 phone and online counselling for anyone affected by suicide.
Call 1300 659 467 | suicidecallbackservice.org.au
headspace
Support and resources tailored for young people aged 12 to 25.
Call 1800 650 890 | headspace.org.au
Kids Helpline
24/7 phone and online support for kids, teens and young adults aged 5 to 25.
Call 1800 55 1800 | kidshelpline.com.au
Emergency Services
If you or someone else is in immediate physical danger.
Call 000